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Hearst Magazines – Codes and Conventions – Theoretical Framework

The brief I have chosen is a magazine and the magazine is being launched by Hearst Magazines UK

Hearst is a leading global, diversified media, information and services company with more than 360 businesses. They are magazine publishers that have different magazine companies coming to them in order to have their magazines published. They sell over four million magazines a month and have 17 million UK digital unique users, reaching 22 million fans and followers through their social media platforms including Snapchat Discover. 
 
Hearst uses sponsored Instagram stories and appear on snapchat discover as it appeals to a larger audience and it’s where they are more likely to find their target audiences -especially the ones in this brief of ages 16-25. They also have a twitter page so that their audiences are able to keep up with the latest releases and purchase quicker.
 
The advertising and marketing strategies that Hearst use are places on mobiles or the train home. Placing the magazines on public transport implies that the target audience is likely to be aimed towards the working class as they are more likely to be getting the train home from work.