Hearst Magazines

Hearst have launched over 300 magazines worldwide and these include:

The use of stars and celebrities in these magazine covers offers the audience a sense of familiarlarity as they know who they are viewing on the cover. Also, it serves as an initial attraction as they are stars who are known for their sex appeal, which attracts more audiences into wanting to purchase the magazines whilst entertaining them and providing escapism.

On the Hearst Magazine website, all of the magazine covers feature a celebrity and this is used to attract a wider audience as people are more likely to be attracted to things that feature their idols.