Theoretical framework

Audience

The target audience for my magazine is people aged 16-25. Teenagers consume the media predominantly for uses and gratifications, therefore they are mainly looking for entertainment magazines to offer escapism. The magazine will also be available to both genders in order to attract a wider audience. 

In order to keep people interested in the magazine, it will include things they can relate to, latest trends and it will also be quite tabloid-like as it will include the more entertaining things such as celebrities.

Representation

A lot of the magazines stereotype genders. For example, men’s health typically features men that have perfect bodies and go to the gym, with muscles and a six pack. Similarly, with women’s health, the women have perfect 

Media Language 

The type of camera shots deciphers what the industry wants the audience to focus on. For example, if they were to show a mid-shot, they most likely would want to focus on the individual’s body. An example of this is shown in the Men’s Health magazine as it always broadcasts the male body in order to convey what they are presented and making it obvious, so that the audience re aware of what the magazine is based on.

Additionally, the title of the magazine helps to communicate the meaning of the product as it lets the audience know what type of magazine is and what it will be based on especially if it is well known magazine as the title is its trademark.  For example, with GQ magazine, it is recognised for its name and when seen in places people are aware that it is a high-end magazine typically for people of A B and C1 status is the socioeconomic scale.

Advertising/Marketing

Industries let their audience know where that are and what they do through advertising. For example, placing adverts of largely used platforms such as YouTube and Instagram boost recognition as more people will see them and divert to their website. Additionally, depending on their target audience, they could place advertisements on public transport, as it is an everyday source that people are continuously using.